Zobrazeno 1 - 10 of 28 pro vyhledávání: '"Huei-Chen Hsu"'
1
Dissertation/ Thesis
Effects of Advertising Appeals, Media Types, and Product Involvement on Male and Female's Web Advertising Attitude
Autor: Huei-Chen Hsu, 許慧珍
96
While a lot of resources are being spent on Web advertising, there has been little formal empirical research that provides guidelines for effective Web ads for genders. This paper reviews the application of 「Interactive Advertising Model」
Externí odkaz: http://ndltd.ncl.edu.tw/handle/20860400260870585090
Zobrazit plný text záznamu
2
Akademický článek
Extrinsic Cue of Warranty by Selling through a Reputable Website.
Autor: Huei-Chen Hsu1,2 Maggie@tit.edu.tw, Chi-Shiun Lai3 laics@yuntech.edu.tw, Cheng-Hsui Chen4 chencs@yuntech.edu.tw
Publikováno v: Journal of Advertising Research. Jun2007, Vol. 47 Issue 2, p158-164. 7p.
Zobrazit plný text záznamu
3
Equilibrium of E-Channel Relationship and Decisions
Autor: Huei-Chen Hsu, Hui-Chu Chen, Li-Fen Tsai, Sheng-Wen Liu
Publikováno v: International Journal of Management and Sustainability. 3:648-652
The Web2.0 model has aroused vast attention as it alters the traditional role of consumers’ purchase behavior. This paper examines the problems of E-Channel coordination; the focus of this paper is that completely measures the utility function and
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c6143cb3f2a506595296365310f8c769
https://doi.org/10.18488/journal.11/2014.3.11/11.11.648.652
Zobrazit plný text záznamu
8
Using Decoy Effects to Influence an Online Brand Choice: The Role of Price–Quality Trade-Offs
Autor: Huei-Chen Hsu, Wen-Liang Liu
Publikováno v: Cyberpsychology, Behavior, and Social Networking. 14:235-239
This research aims to investigate decoy effects on online brand choices. To assess the influence of decoys, we test decoy effects on three constructs—product involvement, judgment conditions, and decoy conditions—within an online experiment. A su
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f30ba7508dbbc5ebffe7072ab6a3fd24
https://doi.org/10.1089/cyber.2009.0262
Zobrazit plný text záznamu
9
Examination of Factors Moderating the Success of Private Label Brands: A Study of the Packaged Food Market in China
Autor: Chi-Shiun Lai, Huei-Chen Hsu
Publikováno v: Journal of Food Products Marketing. 14:1-20
The major objective of this study is to explore how different determinants of perceived risk help explain variations in purchasing preferences for national brands versus private label brands (PLB) of the packaged food market in urban China. We select
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::995771331be1f8e83541cbcb052f61ed
https://doi.org/10.1080/10454440801986256
Zobrazit plný text záznamu
10
Extrinsic Cue of Warranty by Selling through a Reputable Website
Autor: Chi-Shiun Lai, Huei-Chen Hsu, Cheng-Hsui Chen
Publikováno v: Journal of Advertising Research. 47:158-164
This research aims to investigate the interactive effects of website reputation, manufacturer brand, on electronic commerce. We surveyed 543 internet users to investigate the effects of high-reputation and low-reputation websites on two digital camer
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fbbf72139b37552b065f06752cd2bca6
https://doi.org/10.2501/s0021849907070183
Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání

Omezení vyhledávání
Plný text Recenzováno Digitální knihovna AV ČR
Zdroje