Zobrazeno 1 - 10 of 39 pro vyhledávání: '"Huei-Chen Hsu"'
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Akademický článek
Extrinsic Cue of Warranty by Selling through a Reputable Website.
Autor: Huei-Chen Hsu1,2 Maggie@tit.edu.tw, Chi-Shiun Lai3 laics@yuntech.edu.tw, Cheng-Hsui Chen4 chencs@yuntech.edu.tw
Publikováno v: Journal of Advertising Research. Jun2007, Vol. 47 Issue 2, p158-164. 7p.
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2
Equilibrium of E-Channel Relationship and Decisions
Autor: Huei-Chen Hsu, Hui-Chu Chen, Li-Fen Tsai, Sheng-Wen Liu
Publikováno v: International Journal of Management and Sustainability. 3:648-652
The Web2.0 model has aroused vast attention as it alters the traditional role of consumers’ purchase behavior. This paper examines the problems of E-Channel coordination; the focus of this paper is that completely measures the utility function and
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c6143cb3f2a506595296365310f8c769
https://doi.org/10.18488/journal.11/2014.3.11/11.11.648.652
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7
Using Decoy Effects to Influence an Online Brand Choice: The Role of Price–Quality Trade-Offs
Autor: Huei-Chen Hsu, Wen-Liang Liu
Publikováno v: Cyberpsychology, Behavior, and Social Networking. 14:235-239
This research aims to investigate decoy effects on online brand choices. To assess the influence of decoys, we test decoy effects on three constructs—product involvement, judgment conditions, and decoy conditions—within an online experiment. A su
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f30ba7508dbbc5ebffe7072ab6a3fd24
https://doi.org/10.1089/cyber.2009.0262
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8
Examination of Factors Moderating the Success of Private Label Brands: A Study of the Packaged Food Market in China
Autor: Chi-Shiun Lai, Huei-Chen Hsu
Publikováno v: Journal of Food Products Marketing. 14:1-20
The major objective of this study is to explore how different determinants of perceived risk help explain variations in purchasing preferences for national brands versus private label brands (PLB) of the packaged food market in urban China. We select
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::995771331be1f8e83541cbcb052f61ed
https://doi.org/10.1080/10454440801986256
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9
Extrinsic Cue of Warranty by Selling through a Reputable Website
Autor: Chi-Shiun Lai, Huei-Chen Hsu, Cheng-Hsui Chen
Publikováno v: Journal of Advertising Research. 47:158-164
This research aims to investigate the interactive effects of website reputation, manufacturer brand, on electronic commerce. We surveyed 543 internet users to investigate the effects of high-reputation and low-reputation websites on two digital camer
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fbbf72139b37552b065f06752cd2bca6
https://doi.org/10.2501/s0021849907070183
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10
Managing e-channel profits: Signaling quality by selling through a reputable retailer
Autor: Huei-Chen Hsu, Yunlin
Publikováno v: 2011 International Conference on Business Management and Electronic Information.
A channel of distribution consists of different channel members each having his decision. The focus of this paper is giving an example of renting the reputation of another agent to signal quality. In this paper, the author shows that a “maximally
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4820b35988a18194145bb66e5daafe7b
https://doi.org/10.1109/icbmei.2011.5917915
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