What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information

Autor: Sandro Castaldo, Bart Larivière, Hua (Ariel) Li, Monica Grosso

Publikováno v: Journal of Retailing
Journal of Retailing, Elsevier, 2020, 96, pp.524-547. ⟨10.1016/j.jretai.2020.08.002⟩
JOURNAL OF RETAILING
Journal of Retailing, Elsevier, 2020, 524-547 p

The relationship between consumers' privacy concerns and their willingness to disclose personal information to retailers is more complex than a simple negative one. The multi-faced context, within which privacy decisions take place, shapes and bounds

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5f3063784e0557e27f790405d4f2ed79
https://hal.archives-ouvertes.fr/hal-03493849