Zobrazeno 1 - 6 of 6 pro vyhledávání: '"Hua‐Hsin Wan"'
1
Akademický článek
The Relative Effectiveness of Inoculation, Bolstering, and Combined Approaches in Crisis Communication.
Autor: Hua-Hsin Wan1 hwan@oswego.edu, Pfau, Michael2
Publikováno v: Journal of Public Relations Research. Jul2004, Vol. 16 Issue 3, p301-328. 28p. 5 Charts, 1 Graph.
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2
Resonance as a Mediating Factor Accounting for the Message Effect in Tailored Communication-Examining Crisis Communication in a Tourism Context
Autor: Hua‐Hsin Wan
Publikováno v: Journal of Communication. 58:472-489
The effectiveness of tailored communication in persuading people to adopt healthier behaviors has received much attention in the health communication field recently. However, the exact mechanism responsible for the tailoring effect is unknown. This s
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d0533354e89160d7caedf59edbf8b0ff
https://doi.org/10.1111/j.1460-2466.2008.00395.x
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3
Reassessing Corporate Image—An Examination of How Image Bridges Symbolic Relationships With Behavioral Relationships
Autor: Hua-Hsin Wan, Robert E. Schell
Publikováno v: Journal of Public Relations Research. 19:25-45
In this study we examine corporate image by identifying how image congruency might exert an impact on a public's beliefs, attitudes, and behavioral intentions toward an organization in a time of crisis for that organization. An experiment was conduct
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::833fb9b36431ba11790c323ecc320204
https://doi.org/10.1080/10627260709336594
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5
Toward a Framework of the Process of Open Innovation — Case of Acclarent in the Medical Device Industry
Autor: Hua-Hsin Wan, Xiaohong Iris Quan
Publikováno v: International Journal of Innovation and Technology Management. 11:1450032
Using a case study of Acclarent, a medical device company, this paper attempts to propose a framework to further illustrate the process of open innovation in the medical device industry. We examined five elements in the mechanism of the open innovati
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::148afc43ed1c8875e5e50172731c0900
https://doi.org/10.1142/s0219877014500321
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6
Akademický článek
The role and impact of affect in the process of resistance to persuasion.
Autor: Pfau, Michael, Szabo, Erin Alison, Anderson, Jason, Morrill, Joshua, Zubric, Jessica, Hua-Hsin Wan
Publikováno v: Human Communication Research; Apr2001, Vol. 27 Issue 2
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