Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Hsin-yi Sandy Tsai"'
Publikováno v:
Journal of Creative Communications. 18:40-60
Augmented reality (AR) ads in entertainment programming are fairly new and not extensively studied. Given the lack of precedence, this exploratory study applies the Limited-Capacity Model and Schema Congruity Theory (SCT) to examine their advertising
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c33aa123d301319ec4cbff2da964da16
https://doi.org/10.1177/09732586221135062
https://doi.org/10.1177/09732586221135062
Autor:
Hsin-Yi Sandy Tsai, Hui-Fei Lin
Publikováno v:
Online Information Review. 47:453-468
PurposeThis study aims to examine entertainment TV shows' social media accounts to theoretically and practically explore the relationship between social media engagement and the performance (represented by ratings) of such shows.Design/methodology/ap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::939d51f4130a8845ae1ac57ab615e133
https://doi.org/10.1108/oir-06-2021-0293
https://doi.org/10.1108/oir-06-2021-0293
Autor:
Mengtian Jiang, Nora J. Rifon, Shelia R. Cotten, Saleem Alhabash, Hsin-Yi Sandy Tsai, Ruth Shillair, Robert LaRose
Publikováno v:
Educational Gerontology. 48:114-131
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68646ea8dddc34af73690ce860dff8d2
https://doi.org/10.1080/03601277.2021.2021730
https://doi.org/10.1080/03601277.2021.2021730
Autor:
Hsin-yi Sandy Tsai
Publikováno v:
Asian Journal of Communication. 32:21-40
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::31a0c44a8c41d023b0679abda390c7f9
https://doi.org/10.1080/01292986.2021.2007275
https://doi.org/10.1080/01292986.2021.2007275
Publikováno v:
Educational Gerontology. 45:728-743
The purpose of this study is to examine the process from technology exploration to acceptance for older adults. A senior technology exploration, learning, and acceptance (STELA) model is pr...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d863acc4320508331bcb9d6eb6c15c97
https://doi.org/10.1080/03601277.2019.1690802
https://doi.org/10.1080/03601277.2019.1690802
Autor:
Hsin-yi Sandy Tsai, Chih-Ling Chang, Robert LaRose, Pei-Jung Hsu, Chun-Cheng Huang, Hsin-Fang Ho
Publikováno v:
Computers in Human Behavior. 93:326-332
Instant messengers (IM) mediate several types of negative social exchanges that can affect the psychological well-being of their users. Using an instant messenger popular in Taiwan (LINE) as an example, this study examined the relationship between IM
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5e4c67d8ecda4adf1449f9e4ef49143
https://doi.org/10.1016/j.chb.2018.12.034
https://doi.org/10.1016/j.chb.2018.12.034
Autor:
Shih Hung Lo, Hsin-yi Sandy Tsai
Publikováno v:
Strategies for Media Reform
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0b2c34fbd5309b2f897e6f5827aaaa72
https://doi.org/10.1515/9780823271672-013
https://doi.org/10.1515/9780823271672-013
Publikováno v:
Media Psychology. 20:632-657
Drawing on the self-concept activation and goal-priming account of the priming effect, this study examined how self-concept—i.e., ideal self, ought self, and actual self—can be harnessed as a model for avatar customization in digital games to pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de3e25a9f84b8b1bf8e1bbef41f9ecf6
https://doi.org/10.1080/15213269.2016.1234397
https://doi.org/10.1080/15213269.2016.1234397
Autor:
Hsin-yi Sandy Tsai, Saleem Alhabash, Nora J. Rifon, Mengtian Jiang, Shelia R. Cotten, Robert LaRose
Publikováno v:
Educational Gerontology. 42:621-634
As Internet usage has proliferated in recent years so have online security threats. Internet users are increasingly susceptible to online security threats. Using a qualitative approach, this study conducted 18 focus groups to examine how three differ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::10aa6867b3e6f2340175e774fcdd823e
https://doi.org/10.1080/03601277.2016.1205408
https://doi.org/10.1080/03601277.2016.1205408
Autor:
Mengtian Jiang, Saleem Alhabash, Robert LaRose, Nora J. Rifon, Hsin-yi Sandy Tsai, Shelia R. Cotten
Publikováno v:
Computers & Security. 59:138-150
Internet users experience a variety of online security threats that require them to enact safety precautions. Protection motivation theory (PMT) provides a theoretical framework for understanding Internet users' security protection that has informed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a608d8cc8f72aed16f7525f4d5db951
https://doi.org/10.1016/j.cose.2016.02.009
https://doi.org/10.1016/j.cose.2016.02.009