Výsledky vyhledávání - "Hsien-Long Huang"

Continuance intention in running apps: the moderating effect of relationship norms

Autor: Li Keng Cheng, Ching-Chi Lai, Hsien-Long Huang

Publikováno v: International Journal of Sports Marketing and Sponsorship. 23:132-154

PurposeThe number of people using running apps has increased. Accordingly, a growing number of sports brands are launching running apps in hopes of improving their connection with consumers and thereby enhancing consumers' brand preference and purcha

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::651ba3a5117c5f076574032facb519f5
https://doi.org/10.1108/ijsms-08-2020-0143

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Relationship among social tactics, job embeddedness, and affective commitment in newcomers: the moderating effect of workplace spirituality

Autor: Hsin Hua Lin, Pi-Chuan Sun, Yi Shiuan Jiang, Hsien-Long Huang, Li-Keng Cheng

Publikováno v: Journal of Management & Organization. :1-21

The cost of recruitment and training of newcomers can be a burden for enterprises, causing adverse effects on human resources management. Although much research has addressed employee turnover, less attention has been paid to methods of improving the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::035249677c68434619fc7558a0a8ed09
https://doi.org/10.1017/jmo.2021.11

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Challenges for contactless online food delivery services during the COVID-19 pandemic in Taiwan: Moderating effects of perceived government response

Autor: Hsien-Long Huang

Publikováno v: Evaluation and Program Planning. 97:102249

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::99115875149e39d73c6673ad0522148f
https://doi.org/10.1016/j.evalprogplan.2023.102249

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The Effects of Perceived Identity Threat and Realistic Threat on the Negative Attitudes and Usage Intentions Toward Hotel Service Robots: The Moderating Effect of the Robot’s Anthropomorphism

Autor: Li-Keng Cheng, Pi-Chuan Sun, Szu-Jung Chou, Hsien-Long Huang

Publikováno v: International Journal of Social Robotics. 13:1599-1611

The use of social robots in service scenarios (e.g. in hotels) is expected to increase. Research has indicated that realistic threat and identity threat contribute to prejudice, discrimination, and conflict. Therefore, designing smart robots that can

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::49c168ca2b3dfabb3d3198946cf25ea4
https://doi.org/10.1007/s12369-021-00752-2

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Predicting intention of residential solar installation: The role of ecological lifestyle, consumer innovativeness, perceived benefit, government incentives, and solar product knowledge

Autor: Hsien-Long Huang, Li-Keng Cheng

Publikováno v: Energy & Environment. :0958305X2211005

In this study, we investigated the relationships between personal traits (sustainable lifestyle and consumer innovativeness), psychological and physical benefits (warm glow and government incentive), attitude toward rooftop photovoltaic (PV) system i

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::74d69a67a1e75a17de236a19d4672e78
https://doi.org/10.1177/0958305x221100525

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Consumer attitude and purchase intention toward rooftop photovoltaic installation: The roles of personal trait, psychological benefit, and government incentives

Autor: Chien-Wei Ho, Hsueh-Mei Wang, Pi-Chuan Sun, Hsien-Long Huang

Publikováno v: Energy & Environment. 31:21-39

Rooftop photovoltaic system is a cheap and abundant energy source that addresses the threat of global warming, and its future success relies on government incentives and marketing strategies designed to improve consumers’ benefit perception. The pr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::db572db637eb66d757548e57eaf19213
https://doi.org/10.1177/0958305x17754278

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Attitude toward 5G: The moderating effect of regulatory focus

Autor: Li-Keng Cheng, Shou-Yu Yang, Hsien-Long Huang

Publikováno v: Technology in Society. 67:101795

Although the 5G market is expected to be vast, consumers remain concerned about privacy on 5G networks, and acceptance of 5G has been little examined. This study investigated how subjective norms and 5G privacy, speed, and ubiquity influence attitude

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::44c85821aca75d887faa8120f8ff3bb4
https://doi.org/10.1016/j.techsoc.2021.101795

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Factors instead of demographic characteristics related to nutrition label use

Autor: Fang-Yi Chu, Hsien-Long Huang, Pi-Chuan Sun

Publikováno v: British Food Journal. 117:3024-3038

Purpose– The purpose of this paper is to examine how health consciousness and nutrition self-efficacy influence attitudes towards and use of nutrition labels, the moderating effect of nutrition knowledge between health consciousness and nutrition l

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0690a30bfdc2acdea7eb1f16b2a80307
https://doi.org/10.1108/bfj-04-2015-0160

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