Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Hsi-Liang Chu"'
Publikováno v:
International Journal of Business and Management. 9
This study investigated how design features on e-commerce product pages can influence their persuasiveness. Aframework incorporating the persuasive functions of logos, pathos, and ethos in classical rhetoric was utilizedand the factors of persuasive
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bcc9550226c3e975c259ded7eb6ce32b
https://doi.org/10.5539/ijbm.v9n4p31
https://doi.org/10.5539/ijbm.v9n4p31
Publikováno v:
Lecture Notes in Computer Science ISBN: 9783319072920
HCI (18)
HCI (18)
This research is to investigate what persuasive tactics are utilized by current e-commerce Web sites, how consumers react to the persuasive triggers on e-commerce Web sites, and what about the relative importance of the salient persuasive factors tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2523333be47ef78a59e94f3babdb22b0
https://doi.org/10.1007/978-3-319-07293-7_47
https://doi.org/10.1007/978-3-319-07293-7_47
Autor:
Hsi-liang Chu
Publikováno v:
PSYCHOLOGIA. 6:53-58
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::72f9535af2bf9b5783a051a3b411398e
https://doi.org/10.2117/psysoc.1963.53
https://doi.org/10.2117/psysoc.1963.53