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pro vyhledávání: '"Hristo Katrandjiev"'
Autor:
Hristo Katrandjiev, Vasil Kaniskov
Publikováno v:
Економічний вісник університету, Iss 45, Pp 146-151 (2020)
Relevance of research topic. More than 10 years after Bulgaria's accession to the EU, there has been considerable “euroscepticism” among Bulgarian citizens. The study of attitudes towards Bulgarian membership in EU as well as the reasons determin
Externí odkaz:
https://doaj.org/article/439a82b5f52f48eb8b7b344958f5b0e3
Publikováno v:
Annals of Spiru Haret University Economic Series, Vol 17, Iss 3, Pp 47-65 (2017)
Presents a segmentation on the basis of the overall ethical consumption concept for the first time in Greece. Four segments were identified: Ethical Consumers (18.09%), Boycotters (20.48%), Ecological Consumers (27.86%) and Conventional Consumers (33
Externí odkaz:
https://doaj.org/article/625d1ac0b11d4fdca3d7d6b4094a33d2
Publikováno v:
EMC Review - Časopis za ekonomiju - APEIRON. 21
The business environment and cluster development in given economy have a defining role for the development, maintenance and enhancement of national competitiveness and this has been proven repeatedly in theory and in practice. Cluster development in
Publikováno v:
EuroMed Journal of Business. 14:221-238
Purpose The purpose of this paper is to examine the three types of ethical consumption (positive, negative and discursive) simultaneously in three different geographical areas, namely, Hebron (PL), Sofia (BG) and Thessaloniki (GR). Design/methodology
Publikováno v:
Trakia Journal of Science. 14:267-274
The purpose of the article is to investigate the usage of rhetorical figures in Bulgarian advertising slogans. The research method includes gathering randomly selected advertising slogans in three media – magazines, internet and TV. The slogans in
Publikováno v:
Annals of "Spiru Haret". Economic Series; Vol 17, No 3 (2017); 47-65
Annals of Spiru Haret University Economic Series, Vol 17, Iss 3, Pp 47-65 (2017)
Annals of Spiru Haret University Economic Series, Vol 17, Iss 3, Pp 47-65 (2017)
Presents a segmentation on the basis of the overall ethical consumption concept for the first time in Greece. Four segments were identified: Ethical Consumers (18.09%), Boycotters (20.48%), Ecological Consumers (27.86%) and Conventional Consumers (33
Autor:
Hristo Katrandjiev
Publikováno v:
Marketing (Beograd. 1991), Vol 42, Iss 1, Pp 44-52 (2011)
This paper presents the results from a survey-based market research of Bulgarian households. The author of the study is trying to understand what changes of consumer behavior occur in times of economic crises in Bulgaria, do consumers change their bu
Autor:
Hristo Katrandjiev
Publikováno v:
Marketing (Beograd. 1991), Vol 42, Iss 3, Pp 161-170 (2011)
This paper presents the second part of results from a survey-based market research of Bulgarian households. In the first part of the paper the author analyzes the changes of consumer behavior in times of economic crisis in Bulgaria. Here, the author