Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Hristina Nikolova"'
Publikováno v:
Journal of Retailing. 98:667-684
Autor:
Hristina Nikolova
Publikováno v:
Psychology & Marketing. 40:408-426
Publikováno v:
Journal of Marketing Research. 60:110-129
In the context of romantic relationships, partners regularly observe each other's unsustainable behavior. But how do these unsustainable behaviors influence each member of the couple? This research shows that how consumers respond to their partners
Publikováno v:
Journal of the Academy of Marketing Science.
Autor:
Hristina Nikolova, Gergana Y. Nenkov
Publikováno v:
Journal of Marketing Research. 59:271-289
Research has demonstrated that after making high goal progress, consumers feel liberated to engage in goal-inconsistent behaviors. But what happens after consumers make high progress in the context of joint goal pursuit? The authors examine how joint
Publikováno v:
Psychology & Marketing. 38:196-211
Publikováno v:
Journal of Consumer Research. 47:1-24
Romantic relationships are built on trust, but partners are not always honest about their financial behavior—they may hide spending, debt, and savings from one another. This article introduces the construct of financial infidelity, defined as “en
Publikováno v:
NIM Marketing Intelligence Review. 11:42-47
To remain competitive in a connected world, offline retailers have responded with integrating digital in-store technologies into their physical servicescapes. Often, the introduction of multichannel connecting services like click & collect or order f
Publikováno v:
Journal of Consumer Psychology. 29:652-661
Publikováno v:
Journal of Consumer Research. 45:90-108
While joint ethical violations are fairly common in the marketplace and in workplace, sports-team, and academic settings, little research has studied such collaborative wrongdoings. This work compares the joint ethical decisions of pairs of people (i