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pro vyhledávání: '"Howard Pong-Yuen Lam"'
Publikováno v:
Journal of Marketing. 84:137-153
Marketing communications often describe a reduction in a product’s negative attributes (e.g., “our mineral water now uses 34% less plastic”). This claim may be interpreted as a trend of improving relative to previous state. However, such a clai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98336ca36524e4152b58f577b0a7b2f2
https://doi.org/10.1177/0022242920920859
https://doi.org/10.1177/0022242920920859
Autor:
Howard Pong Yuen Lam
Publikováno v:
Journal of Accounting & Marketing.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a119da825029507aaf75e69e8df5fbc
https://doi.org/10.4172/2168-9601.s7-e001
https://doi.org/10.4172/2168-9601.s7-e001
Autor:
Howard Pong Yuen Lam
Publikováno v:
Journal of Accounting & Marketing.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3403f14ef03a870f63ca235d0c0decb2
https://doi.org/10.4172/2168-9601.1000e116
https://doi.org/10.4172/2168-9601.1000e116