Zobrazeno 1 - 1
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pro vyhledávání: '"Howard C.W. Lee"'
Publikováno v:
International Journal of Economics and Business Research. 13:57
This study explores insights on the effect of relationship marketing orientation (RMO) implementation in the hotel industry when competitive pressures compel hotels to trade off longer-term gains from relational strategies for transactional profit me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6217e277a5a03a70ff00afa2e99ac59d
https://doi.org/10.1504/ijebr.2017.10002647
https://doi.org/10.1504/ijebr.2017.10002647
