Zobrazeno 1 - 10
of 512
pro vyhledávání: '"How, T.V"'
Autor:
Lodish, Leonard M.1, Abraham, Magid2, Kalmenson, Stuart3, Livelsberger, Jeanne2, Lubetkin, Beth2, Richardson, Bruce2, Stevens, Mary Ellen2
Publikováno v:
Journal of Marketing Research (JMR). May95, Vol. 32 Issue 2, p125-139. 15p. 11 Charts, 3 Graphs.
Autor:
Riskey, Dwight R.1
Publikováno v:
Journal of Marketing Research (JMR). May97, Vol. 34 Issue 2, p292-293. 2p. 1 Chart.
Autor:
Beth Lubetkin, Stuart Kalmenson, Leonard M. Lodish, Magid M. Abraham, Jeanne Livelsberger, Mary Ellen Stevens, Bruce C. Richardson
Publikováno v:
Journal of Marketing Research. 32:125-139
The authors analyze results of 389 BehaviorScan® matched household, consumer panel, split cable, real world T.V. advertising weight, and copy tests. Additionally, study sponsors—packaged goods advertisers, T.V. networks, and advertising agencies
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1d208c9180700f7e522eef3d36f3e090
https://doi.org/10.1177/002224379503200201
https://doi.org/10.1177/002224379503200201
96
Since 1993, the United Nations has defined Taiwan as a society with an aging population. People do not only take notice of Floridisation but also think that our elder’s leisure activities are important. The primary purpose of this research
Since 1993, the United Nations has defined Taiwan as a society with an aging population. People do not only take notice of Floridisation but also think that our elder’s leisure activities are important. The primary purpose of this research
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/85666244999832644605
Autor:
Dwight R. Riskey
Publikováno v:
Journal of Marketing Research. 34:292-293
The author provides an industry response to the award-winning “How T.V. Advertising Works” research of Lodish and colleagues (1995). The author summarizes the results of 23 advertising versus no-advertising split-panel experiments conducted by Fr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a83f14a4ef3a7d6482a92c5a0e11e66d
https://doi.org/10.1177/002224379703400209
https://doi.org/10.1177/002224379703400209
Autor:
Bown, M.J., Harrison, G.J., How, T.V., Brennan, J.A., Fisher, R.K., Vallabhaneni, S.R., McWilliams, R.G.
Publikováno v:
In European Journal of Vascular & Endovascular Surgery September 2012 44(3):327-331
Publikováno v:
In European Journal of Vascular & Endovascular Surgery September 2012 44(3):281-286
Publikováno v:
In CIRP Annals - Manufacturing Technology 2010 59(1):187-190
Publikováno v:
In Medical Engineering and Physics 2006 28(1):27-35
Publikováno v:
In Biomaterials 2005 26(13):1457-1466