Výsledky vyhledávání - "Hota, Monali"

The relative influence of consumer socialisation agents on children and adolescents the impact of stages of internal development and surrounding cultural context

Autor: Hota, Monali.

Publikováno v: View thesis.

Thesis (Ph.D.)--University of Western Sydney, 2006.
A thesis presented to the University of Western Sydney, College of Business, School of Marketing, in fulfilment of the requirements for the degree of Doctor of Philosophy (Marketing). Includes

Externí odkaz: http://handle.uws.edu.au:8081/1959.7/46430

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Akademický článek

Consumer socialization in childhood and adolescence: Impact of psychological development and family structure

Autor: Hota, Monali, Bartsch, Fabian

Publikováno v: In Journal of Business Research December 2019 105:11-20

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Akademický článek

Children as actors of tomorrow’s hypermarket experience

Autor: De-Juan-Vigaray, Maria D., Hota, Monali

Publikováno v: International Journal of Retail & Distribution Management, 2019, Vol. 47, Issue 6, pp. 699-711.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/IJRDM-09-2017-0193

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Akademický článek

A real child in a virtual world : Exploring whether children’s participation in MMORPGs transforms them into virtual retail shoppers

Autor: Hota, Monali, Derbaix, Maud

Publikováno v: International Journal of Retail & Distribution Management, 2016, Vol. 44, Issue 11, pp. 1132-1148.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/IJRDM-12-2015-0183

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Akademický článek

Using values and shopping styles to identify fashion apparel segments

Autor: Sarabia‐Sanchez, Francisco J., De Juan Vigaray, Maria D., Hota, Monali

Publikováno v: International Journal of Retail & Distribution Management, 2012, Vol. 40, Issue 3, pp. 180-199.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/09590551211207157

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Akademický článek

Can Public-Service Advertising Change Children's Nutrition Habits?

Autor: Hota, Monali¹ (AUTHOR) m.hota@ieseg.fr, Cáceres, Ruben Chumpitaz¹ (AUTHOR) r.chumpitaz@ieseg.fr, Cousin, Antoine² (AUTHOR) acousin@facundo.es

Publikováno v: Journal of Advertising Research. Dec2010, Vol. 50 Issue 4, p460-477. 18p.

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