Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Hossein Balochi"'
Autor:
Akbar Bahmani, Hossein Balochi
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 12, Iss 24, Pp 133-163 (2021)
This study analyzes the effective factors on consumers' tendency to buy smart phones from gray markets. The research is a descriptive survey and correlation type. The statistical population included all consumers of cellphones in Tehran mobile market
Externí odkaz:
https://doaj.org/article/a95fbba600894d6bbcb58b62693757b2
Autor:
Hossein Balochi, Tahmoreth Hasangholi Pour, Morteza Maleki Min Bashe Razgah, Mohammad Ali Siah Sarani kojori
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 7, Iss 14, Pp 77-98 (2015)
The purpose of this study was to examine the impact of brand trust and brand identity on brand evangelism among the mobile phone users among the students at Semnan University. The study investigates the effect of two consumer-brand relational constru
Externí odkaz:
https://doaj.org/article/ca6b454cce324c7b8757a0fd78a74f09