Výsledky vyhledávání - "Hoskins, Jake David"

Akademický článek

Market selection and product positioning decisions’ implications for short- and long-term performance: evidence from the US music industry

Autor: Hoskins, Jake David, Griffin, Abbie

Publikováno v: Journal of Product & Brand Management, 2022, Vol. 32, Issue 4, pp. 582-599.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JPBM-01-2022-3835

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Akademický článek

Growing the community bank in the shadow of national banks: an empirical analysis of the U.S. banking industry, 1994–2018

Autor: Hoskins, Jake David, Abadi, Sarah

Publikováno v: Journal of Product & Brand Management, 2022, Vol. 31, Issue 8, pp. 1235-1251.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JPBM-07-2021-3571

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Akademický článek

How a brick-and-mortar retailer’s strategic focus on niche (versus mainstream) brands influences category sales

Autor: Hoskins, Jake David, Griffin, Abbie

Publikováno v: Journal of Product & Brand Management, 2020, Vol. 30, Issue 4, pp. 609-625.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JPBM-12-2019-2673

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Akademický článek

New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands

Autor: Hoskins, Jake David, Griffin, Abbie

Publikováno v: Journal of Product & Brand Management, 2019, Vol. 28, Issue 7, pp. 812-829.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JPBM-07-2018-1932

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Akademický článek

Fraud abroad : GDP per capita, online customer reviews and vacation rental unit booking rates in the sharing economy

Autor: Hoskins, Jake David, Leick, Ryan

Publikováno v: Journal of Research in Interactive Marketing, 2019, Vol. 13, Issue 2, pp. 249-275.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JRIM-10-2018-0126

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Akademický článek

On the contrasting strategic impact of online customer reviews for niche and mainstream organizations : Evidence from US higher education

Autor: Hoskins, Jake David, Brown, Benton A.

Publikováno v: Journal of Research in Interactive Marketing, 2018, Vol. 12, Issue 3, pp. 347-369.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JRIM-01-2018-0015

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Two empirical essays on the drivers of new product performance for fast moving consumer goods

Autor: Hoskins, Jake David

These empirical papers contribute to both a body of academic research and to anecdotal trends in business. The first paper deals with the implications of the brand's existing portfolio structure for current new product performance. Marketing logic ha

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f0cf247da0cb313d7edb94f0106ddff3

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