Zobrazeno 1 - 10 of 66 pro vyhledávání: '"Hooft, A.P.J.V. van"'
2
Introducción
Autor: Hooft, A.P.J.V. van, Escofet, A, Jonge, R de, Vangehuchten, L., Lorente, P
Publikováno v: Vangeuchten, L.; Hooft, A.P.J.V. van; Jonge, R. de (ed.), El Español como lengua para la innovación profesional, pp. 5-9
Contains fulltext : 200209.pdf (Publisher’s version ) (Open Access) Artículos seleccionados del VI Congreso Internacional de Español para Fines Específicos (CIEFE)
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1236::7b9db0b8c818555839dc042838f27ae6
https://hdl.handle.net/2066/200209
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3
Bilingual consumers' response to the use of Catalan and Spanish in advertising in Catalonia
Autor: Hooft, A.P.J.V. van, Meurs, F. van, Mierlo, I. van, Bigné, E., Eisend, M.
Publikováno v: European Advertising Academy, 177-189. Wiesbaden : Springer Fachmedien Wiesbaden GmbH
STARTPAGE=177;ENDPAGE=189;TITLE=European Advertising Academy
Bigné, E.; Eisend, M. (ed.), Advances in Advertising Research X. Multiple touchpoints in Brand communication, pp. 177-189
European Advertising Academy ISBN: 9783658248772
Catalonia is an autonomous region of Spain with 7,538,813 inhabitants (Generalitat de Catalunya / Institut d’Estadistica de Catalunya, 2018a), in which both the Catalan and Spanish language are used and are officially recognized by law. Catalonian
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1d681fe01b6e4d35cf33b97d9affc5b8
http://hdl.handle.net/2066/208971
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4
General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico
Autor: Hooft, A.P.J.V. van, Meurs, F. van, Braaf, Q., Waiguny, M.K.J., Rosengren, S.
Publikováno v: Waiguny, M.; Eisend, M. (ed.), Proceedings of Designing Experiences. The 18th International Conference on Research in Advertising (ICORIA), European Advertising Academy. Kerms (Austria) : European Advertising Academy
Waiguny, M.; Eisend, M. (ed.), Proceedings of Designing Experiences. The 18th International Conference on Research in Advertising (ICORIA), European Advertising Academy
Waiguny, M.K.J.; Rosengren, S. (ed.), Proceedings of the 18th International Conference on Research in Advertising, pp. 77-89
Waiguny, M.K.J.; Rosengren, S. (ed.), Proceedings of the 18th International Conference on Research in Advertising, 77-89. Wiesbaden : Springer Gabler
STARTPAGE=77;ENDPAGE=89;TITLE=Waiguny, M.K.J.; Rosengren, S. (ed.), Proceedings of the 18th International Conference on Research in Advertising
Item does not contain fulltext There are indications in the literature that consumers’ response to ads in their mother tongue and English as a foreign language may be influenced by their general language use, language proficiency and language attit
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::815956bd7056b44261c00d787c9b8c41
http://hdl.handle.net/2066/209013
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5
The Netherlands
Autor: Hooft, A.P.J.V. van, Meurs, F. van, Nederstigt, U., Hendriks, B.C., Planken, B.C., van den Berg, S. van den, Lapresta Rey, C., Huguet, Á.
Publikováno v: Bilingual Education & Bilingualism, 132-155. Bristol : Multilingual Matters
STARTPAGE=132;ENDPAGE=155;TITLE=Bilingual Education & Bilingualism
The Netherlands can be regarded as a multilingual society, in which the majority – and official – language of the Netherlands, Dutch, is used in different everyday contexts alongside immigrant languages such as Arabic and Turkish and foreign lang
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::72b8f7fa82aac633df59799458653168
http://hdl.handle.net/2066/203651
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6
The Netherlands
Autor: Hooft, A.P.J.V. van, Meurs, F. van, Nederstigt, U., Hendriks, B.C., Planken, B.C., van den Berg, S. van den
Publikováno v: Lapresta Rey, C.; Huguet, Á. (ed.), Multilingualism in European Language Education, pp. 132-155
Item does not contain fulltext The Netherlands can be regarded as a multilingual society, in which the majority – and official – language of the Netherlands, Dutch, is used in different everyday contexts alongside immigrant languages such as Arab
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1236::26f24b18c79035d9eb4e54ba6879b148
https://hdl.handle.net/2066/203651
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8
Introducción
Autor: Hooft, A.P.J.V. van, Escofet, A, Jonge, R de, Vangehuchten, L., Lorente, P, Vangeuchten, L., Jonge, R. de, Escofet, A., Lorente, P.
Publikováno v: Congreso Internacional de Español para fines Específicos ; 6, 5-9. Amsterdam : Ministerio de Educación y Formación Profesional / Secretaría General Técnica Subdirección General de Documentación y Publicaciones
STARTPAGE=5;ENDPAGE=9;TITLE=Congreso Internacional de Español para fines Específicos ; 6
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::24829f011a2359afc005396de4b98414
http://hdl.handle.net/2066/200209
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9
The Spanish bull or the Catalan donkey? L1 Catalan and L1 Spanish consumers’ response to the use of Catalan or Spanish in advertising in Catalonia
Autor: Hooft, A.P.J.V. van, Meurs, F. van, Mierlo, I. van, Bigne, E., Boerman, S.
Publikováno v: Bigne, E.; Boerman, S. (ed.), Proceedings of 17th ICORIA. Brand communication with multi touchpoints, pp. 1-16
Bigne, E.; Boerman, S. (ed.), Proceedings of 17th ICORIA. Brand communication with multi touchpoints, 1-16. Valencia (Spain) : European Advertising Academy / University of Valencia (Spain)
STARTPAGE=1;ENDPAGE=16;TITLE=Bigne, E.; Boerman, S. (ed.), Proceedings of 17th ICORIA. Brand communication with multi touchpoints
Item does not contain fulltext In an experiment, 239 young bilingual Catalans expressed their general language attitudes towards Catalan and Spanish, and evaluated three different language versions of advertisements (all-Catalan, all-Spanish and a mi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::4e6d56453457b33f46c2c6c1c4ed1aaa
https://hdl.handle.net/2066/198802
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10
El Español como lengua para la innovación profesional
Autor: Hooft, A.P.J.V. van, Jonge, R de, Vangehuchten, L., Lorente, P, Escofet, A
Publikováno v: Congreso Internacional de Español para fines Específicos ; 6. Amsterdam : Ministerio de Educación y Formación Profesional / Secretaría General Técnica Subdirección General de Documentación y Publicaciones
Congreso Internacional de Español para fines Específicos ; 6
Contains fulltext : 200078.pdf (Publisher’s version ) (Open Access) Artículos seleccionados del VI Congreso Internacional de Español para Fines Específicos (CIEFE) 125 p.
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c5ea535c7f7ed3f48c7f316ef45fb4a6
https://hdl.handle.net/2066/200078
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