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pro vyhledávání: '"Hong‐Bich (Iris) Truong"'
While both brand advocacy and protest have long been theorised as key facets in consumers' behaviour, we submit that in the participatory culture of social media, where consumers are free to create and publish their own content, the mischievous play
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::31fcb1eeac8ae7a2a4c10a9fe50e3ca2
https://centaur.reading.ac.uk/104039/1/cb.2040.pdf
https://centaur.reading.ac.uk/104039/1/cb.2040.pdf
