Zobrazeno 1 - 1
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pro vyhledávání: '"Homayoun Golestaneh"'
Publikováno v:
Journal of Place Management and Development. 15:202-228
Purpose Although place branding (PB) has been researched and practised for several years, the number of studies examining the role of internal stakeholders is still limited. The purpose of this paper is to identify the internal stakeholders associate