Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Homayoun Golestaneh"'
Publikováno v:
Journal of Place Management and Development. 15:202-228
Purpose Although place branding (PB) has been researched and practised for several years, the number of studies examining the role of internal stakeholders is still limited. The purpose of this paper is to identify the internal stakeholders associate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4288893def6c9c004663a621bb12aa7b
https://doi.org/10.1108/jpmd-05-2020-0041
https://doi.org/10.1108/jpmd-05-2020-0041
Publikováno v:
Journal of Place Management & Development; 2022, Vol. 15 Issue 2, p202-228, 27p
Autor:
Nelson de Matos, Editor, Manuela Guerreiro, Editor, Patrícia Pinto, Editor, Júlio Mendes, Editor
This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's
Autor:
Daniel Raposo, Editor
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On th