Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Hojin Choo"'
Autor:
Hojin Choo, Sue Hyun Lee
Publikováno v:
Asia Marketing Journal, Vol 26, Iss 2, Pp 104-128 (2024)
More consumers are choosing pro-consumption for social change, but scholars know little about why and how consumers engage in pro-consumption behaviors. A newly emerged pro-consumption behavior called "Don-jjul,'' which appeared during the COVID-19 p
Externí odkaz:
https://doaj.org/article/83bde608056840b7a864f78802e8d2af
Autor:
Sue Hyun Lee1 leesh@dgu.ac.kr, Hojin Choo1
Publikováno v:
AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p1142-1145. 4p.