Cuerpo masculino: publicidad e imaginario

Autor: Hoff, Tänia Marcia Cezar

Publikováno v: E-Compós; Vol. 1 (2004)
E-Compós; v. 1 (2004)
E-Compós
Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron:ANPPC

The increasing offer of products to the male public reveals the interest of marketing in new segments. we intend, in our article, to identify aspects of the imaging of the male body in recent Brazilian advertising, particular in printed media – and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::520d34fa698db0a8ce0dc588327ba277
https://www.e-compos.org.br/e-compos/article/view/24