Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Hoang Lan Thanh Nguyen"'
Autor:
Thi Thuy An Ngo, Hoang Lan Thanh Nguyen, Hoang Phi Nguyen, Ho Truc Anh Mai, Thi Huyen Tran Mai, Phuoc Long Hoang
Publikováno v:
Heliyon, Vol 10, Iss 15, Pp e35743- (2024)
The rapid expansion of online commerce has significantly altered consumer behavior, particularly among digitally-savvy Generation Z individuals. This research analyzes the influence of product presentation videos on online impulsive buying behaviors
Externí odkaz:
https://doaj.org/article/2f4deb0c775f4d83b7920fde832fc14c
