Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Hoang Cuu Long"'
Autor:
Hoang Cuu Long, Phan Nguyen Anh Quan, Nguyen Ho Xuan Tra, Tien-Dzung Pham, Nguyen Thuy Linh, Ngo Huynh Khanh Doan
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
This study was conducted to investigate factors affecting Vietnamese customer engagement, the effect of customer engagement on brand loyalty in the Fast‑Moving Consumer Goods (FMCG) industry, and the moderating role of artificial intelligence (AI).
Externí odkaz:
https://doaj.org/article/879da239df5c42fbb95d39239bbc1c79
Autor:
Hoang Cuu Long1 hoangcuulong@ueh.edu.vn, Do Le Duc Thuan1
Publikováno v:
Asia Pacific Journal of Health Management. 2024, Vol. 19 Issue 1, p1-14. 14p.
Autor:
Hoang Cuu Long1 hoangcuulong@ueh.edu.vn, Pham Que Anh1 anhpham.31201021639@st.ueh.edu.vn, Pham Thi Kim Dung1 dungpham.31201021986@st.ueh.edu.vn, Vo Thuy Hien1 hienvo.31201022225@st.ueh.edu.vn, Truong Thanh Phuong1 phuongtruong.31201021933@st.ueh.edu.vn
Publikováno v:
International Journal of Electronic Commerce Studies. 2023, Vol. 14 Issue 4, p73-90. 18p.
Autor:
Hoang, Cuu Long1 (AUTHOR) hoangcuulong@ueh.edu.vn, Bui Thanh, Trang1 (AUTHOR)
Publikováno v:
Cogent Business & Management. Jan 2021, Vol. 8 Issue 1, p1-19. 19p.
Autor:
Hoang Cuu Long, Hoang Thi My Duyen
Publikováno v:
Proceedings of the Brawijaya International Conference on Economics, Business and Finance 2021 (BICEBF 2021).
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c5ff97ad4f0b4a37ab27ce8aabecf81
https://doi.org/10.2991/aebmr.k.220128.002
https://doi.org/10.2991/aebmr.k.220128.002
Autor:
Dang Hoang Minh Quan, Hoang Cuu Long
Publikováno v:
Central Asian Review of Economics and Policy. 1:27-40
This paper examines the relationship among concepts like corporate social responsibility (CSR), firm performance, and relationship marketing orientation a transition economy, like Vietnam. A model incorporating the key determinants was tested with a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c65054adfd6fd6ec33d08d6a62d7ca0a
https://doi.org/10.15604/carep.2019.01.02.003
https://doi.org/10.15604/carep.2019.01.02.003
Autor:
Hoang Cuu Long1, Nguyen Nhat Vinh1
Publikováno v:
Global Journal of Management & Marketing (GJMM). 2017, Vol. 1 Issue 2, p63-76. 14p.
Autor:
Nguyễn Nhật Đình Duy, Hoàng Cửu Long
Publikováno v:
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Vol 18, Iss 3, Pp 47-65 (2023)
The study identifies factors of product packaging color that affect the impulse buying behavior of consumers through mediating variables such as Arousal, Impulsion, and Unplanned buying. Qualitative research was carried out to evaluate the scale used
Externí odkaz:
https://doaj.org/article/ef8b8fc774e94786bba4ba03b212588f
Autor:
Hoang Cuu Long
Publikováno v:
The Indian Economic Journal. 62:936-951
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a941185f88027fa89054b49a02707d4
https://doi.org/10.1177/0019466220140204
https://doi.org/10.1177/0019466220140204