Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Hoai Long Nguyen"'
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractCustomers with a good experience with the product and point of sale will have more repurchase intention and spread the positive information to other customers. The trend of online and offline experience before deciding to buy is increasingly
Externí odkaz:
https://doaj.org/article/9c453fdb959141968ae1228cec5ac1b0
Publikováno v:
Heliyon, Vol 9, Iss 10, Pp e20886- (2023)
This research aims to examine how green extrinsic and intrinsic motivations individually and jointly affect green purchase intention and actual behavior, drawing on the integration of self-determination theory and the theory of planned behavior. Base
Externí odkaz:
https://doaj.org/article/465b6d2350324cd384f4ff50a0e29853