Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Ho-Young (Anthony) Ahn"'
Publikováno v:
Journal of Research in Interactive Marketing. 15:529-548
Purpose Guided by a synthesis of social norms theory (SNT), the social identity model of deindividuation effects (SIDE) and information cascades theory (ICT), this study aims to unveil the mechanism underlying the role of social norms in shaping cons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::15ea6e7f4acff6cce5756d825d592b63
https://doi.org/10.1108/jrim-09-2020-0185
https://doi.org/10.1108/jrim-09-2020-0185
Autor:
Ho-Young (Anthony) Ahn1 hoyoung.ahn@pepperdine.edu
Publikováno v:
Journal of Ethnographic & Qualitative Research. Winter2019, Vol. 14 Issue 2, p79-94. 16p.
Publikováno v:
Journal of Current Issues & Research in Advertising. 40:147-170
Guided by a match-up hypothesis and Fishbein’s expectancy-value theory, this research examines the effects of message sources and appeals in anti-binge-drinking public service ads (PSAs) on college...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4b9f99b0e96318aeb01cd7003d9a3be
https://doi.org/10.1080/10641734.2018.1503112
https://doi.org/10.1080/10641734.2018.1503112
Autor:
Yoon-Joo Lee, Ho-Young (Anthony) Ahn
Publikováno v:
Journal of Promotion Management. 23:813-833
This study examines motivational factors (Facebook prevention-social norms and dissatisfaction with drinking experiences) to encourage college students to visit and comment on a binge drinking prev...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::74721ff6308859dc8783b8996bde5af5
https://doi.org/10.1080/10496491.2017.1323258
https://doi.org/10.1080/10496491.2017.1323258
Publikováno v:
Health Marketing Quarterly. 34:81-96
Based on a survey of prescription drug users (N = 408), this study revealed that: (a) the frequency of consumers’ personal experience of prescription medicine adverse reactions negatively related to the extent of their optimistic bias about the cha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ca6f572c1911baf9e203dd71f746f1ec
https://doi.org/10.1080/07359683.2016.1275227
https://doi.org/10.1080/07359683.2016.1275227
Publikováno v:
Journal of Consumer Affairs. 48:175-194
Despite a substantial body of research in direct-to-consumer advertising (DTCA) for prescription drugs, what is missing from the existing discussion on the risk disclosure in DTCA is a focus on the roles of individual motivation and ability to proces
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20e3b4acd01b36ee4ff6ade8296e3ab4
https://doi.org/10.1111/joca.12028
https://doi.org/10.1111/joca.12028
Autor:
Ho-Young (Anthony) Ahn, Jin Seong Park
Publikováno v:
Health Marketing Quarterly. 30:362-378
Based on a survey with members of an online consumer panel (N= 699), this study revealed that: (a) a substantial percentage of consumers held misperceptions about the chemical imbalance theory of depression; (b) personal and interpersonal experiences
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::047bc9c5af2ca7f06610941ac3a19ff3
https://doi.org/10.1080/07359683.2013.847337
https://doi.org/10.1080/07359683.2013.847337
Publikováno v:
Health Marketing Quarterly. 30:97-113
Using Taylor's six-segment message strategy wheel as a theoretical framework, this study examines the communication approach (transmission or ritual) and message strategy (ego, social, sensory, routine, acute need, or ration) of cosmetic surgery webs
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ed654c4d47a582a3e480b597c552ede1
https://doi.org/10.1080/07359683.2013.787879
https://doi.org/10.1080/07359683.2013.787879
Autor:
Ho-Young (Anthony) Ahn, Yoon-Joo Lee
Publikováno v:
Journal of Interactive Advertising. 13:41-52
This article explores the factors affecting college students’ willingness to participate in a Facebook page promoting a specific social cause: binge drinking prevention. The study examined the effects of the interactions between medium credibility
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6a7d1ae95e4d944517e91334eacf406
https://doi.org/10.1080/15252019.2013.768056
https://doi.org/10.1080/15252019.2013.768056
Publikováno v:
International Journal of Public Health. 56:271-279
The purpose of this study was to investigate how college students deal with conflicting health messages in advertising regarding binge drinking and wine promotion.Phenomenological in-depth long interviews were conducted beyond the point of redundancy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ae0dad58ac805108921aa49545477cb
https://doi.org/10.1007/s00038-010-0217-5
https://doi.org/10.1007/s00038-010-0217-5