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Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
This study adopts transformative service research (TSR) to enhance the predictive strength of servicescape framework. In particular, this study argues that intercustomer social support, as one of the dimensions of servicescape, has transformational p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::241f5989217424502edeb34bdb08ea13
https://doi.org/10.1007/978-3-319-47331-4_93
https://doi.org/10.1007/978-3-319-47331-4_93
