Výsledky vyhledávání - "Hilton, Toni"

Dissertation/ Thesis

Conceptualising private client behaviour within the professional service relationship

Autor: Hilton, Toni

This study, which seeks to conceptualise client behaviours within the professional service relationship is located within the academic literature associated with relationship marketing. However, this study differs from the main characteristics of tha

Externí odkaz: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.410431

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Akademický článek

Resource integration for co-creation between marketing agencies and clients

Autor: Hughes, Tim, Vafeas, Mario, Hilton, Toni

Publikováno v: European Journal of Marketing, 2018, Vol. 52, Issue 5/6, pp. 1329-1354.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/EJM-10-2015-0725

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Akademický článek

Co-production and self-service: The application of Service-Dominant Logic.

Autor: Hilton, Toni¹ (AUTHOR) Toni.hilton@regents.ac.uk, Hughes, Tim² (AUTHOR) tim.hughes@uwe.ac.uk

Publikováno v: Journal of Marketing Management. May2013, Vol. 29 Issue 7-8, p861-881. 21p. 1 Diagram, 2 Charts.

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Service co-creation and value realisation.

Autor: Hilton, Toni¹ (AUTHOR) Toni.hilton@regents.ac.uk, Hughes, Tim² (AUTHOR) Tim.hughes@uwe.ac.uk, Chalcraft, David³ (AUTHOR) D.chalcraft@westminster.ac.uk

Publikováno v: Journal of Marketing Management. Dec2012, Vol. 28 Issue 13-14, p1504-1519. 16p. 1 Color Photograph.

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Akademický článek

Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape?

Autor: Chalcraft, David¹ (AUTHOR) d.chalcraft@westminster.ac.uk, Hilton, Toni² (AUTHOR), Hughes, Tim³ (AUTHOR)

Publikováno v: Journal of Marketing for Higher Education. Jan-Jun2015, Vol. 25 Issue 1, p1-4. 4p.

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Akademický článek

The link between perceptions of power and client behaviours.

Autor: Hilton, Toni¹ (AUTHOR) thilton@unitec.ac.nz, French, Mike² (AUTHOR)

Publikováno v: International Journal of the Legal Profession. Mar2007, Vol. 14 Issue 1, p97-112. 16p.

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Why clients need, rather than want, lawyers.

Autor: Hilton, Toni¹ (AUTHOR) Toni.hilton@uwe.ac.uk, Migdal, Stephen¹ (AUTHOR)

Publikováno v: International Journal of the Legal Profession. Mar2005, Vol. 12 Issue 1, p145-163. 19p.

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Akademický článek

Leveraging operant resources of consumers: improving consumer experiences or productivity?

Autor: Hilton, Toni¹ thilton@unitec.ac.nz

Publikováno v: Marketing Review. Winter2008, Vol. 8 Issue 4, p359-366. 8p.

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Akademický článek

Does the marketing curriculum reflect the importance of services marketing for practitioners?

Autor: Hilton, Toni¹ thilton@unitec.ac.nz, Hughes, Tim² Tim.Hughes@uwe.ac.uk, McDowell, Ray² Ray.McDowell@uwe.ac.uk

Publikováno v: Marketing Review. Summer2007, Vol. 7 Issue 2, p171-184. 14p. 6 Charts.

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Akademický článek

Managing customer perceptions of the business environment for competitive advantage.

Autor: Hilton, Toni, Jones, Warwick

Publikováno v: Journal of Customer Behaviour. Autumn2010, Vol. 9 Issue 3, p265-281. 17p. 3 Diagrams, 1 Chart.

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