Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Hillary A. Leonard"'
Publikováno v:
Journal of Services Marketing. 34:651-663
Purpose Customers can be territorial, which results in reactive behaviors that can hurt firm profitability. This study aims to expand the typology of customer territorial responses previously identified in the environmental psychology and marketing l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff225764eecd58c08d6ff1b9f10e88a6
https://doi.org/10.1108/jsm-03-2019-0102
https://doi.org/10.1108/jsm-03-2019-0102
Publikováno v:
Journal of Global Scholars of Marketing Science. 29:266-280
The existing literature on recycling behavior suggests social and convenience factors are positively associated with recycling behavior. Less is known about how environmental values, environmental ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd83392ed7ecfdb432054c05910cd9e9
https://doi.org/10.1080/21639159.2019.1577158
https://doi.org/10.1080/21639159.2019.1577158
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Native advertising, or paid content that is assimilated with the visual design and function of nonpaid content on a publisher’s site, is growing in popularity. The Interactive Advertising Bureau (IAB) asserts widespread advertiser and publisher agr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e34c1978511030ec4439b5c94b5790b
https://doi.org/10.1007/978-3-319-45596-9_53
https://doi.org/10.1007/978-3-319-45596-9_53
Autor:
Christy Ashley, Hillary A. Leonard
Publikováno v:
Journal of Advertising. 41:77-90
Widespread use of violent images in advertising and the potential for costly negative consequences with their misuse creates a demand to understand how consumers respond to violent advertising. Mul...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::611f99baf1cf54301a59ec91b99599b3
https://doi.org/10.2753/joa0091-3367410106
https://doi.org/10.2753/joa0091-3367410106
Autor:
Christy Ashley, Hillary A. Leonard
Publikováno v:
Journal of Public Policy & Marketing. 28:212-220
Brands are increasingly sponsoring online communications that do not identify their commercial source as a way to break through advertising clutter and to circumvent consumer cynicism toward traditional advertising. The results of lab studies indicat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f466c5b804813ed65ee600b8a0895dd9
https://doi.org/10.1509/jppm.28.2.212
https://doi.org/10.1509/jppm.28.2.212
Publikováno v:
Journal of Business Research. 61:469-479
More people own pets than ever before. Further, people spend more money on pets than they ever have. The increase in pet ownership and spending on pets provides evidence of the importance humans place on the pets in their lives. This study explores t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e71a06d673b7706e4dd878d1dac8df74
https://doi.org/10.1016/j.jbusres.2007.07.024
https://doi.org/10.1016/j.jbusres.2007.07.024
Autor:
Debra L. Scammon, Hillary A. Leonard
Publikováno v:
Journal of Public Policy & Marketing. 26:49-53
New federal legislation requiring accommodation of pets and service animals in emergency planning has garnered broad, bipartisan support. The authors review changes in societal views of pets that may have contributed to the recent passage of the Pets
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f9557bc64023c638b3a39089df774c9
https://doi.org/10.1509/jppm.26.1.49
https://doi.org/10.1509/jppm.26.1.49