Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Hiek Van der Scheer"'
Publikováno v:
Frontiers in Big Data, Vol 6 (2024)
The usage of synthetic data is gaining momentum in part due to the unavailability of original data due to privacy and legal considerations and in part due to its utility as an augmentation to the authentic data. Generative adversarial networks (GANs)
Externí odkaz:
https://doaj.org/article/cadc0d9f91144ec8a38ce8c0ecd320f9
Publikováno v:
International Journal of Research in Marketing. 14:301-308
The major decision variables for the development of a direct mail campaign are the characteristics of the mailing and the characteristics of the targets receiving the mailing. Traditional direct mail research treats both aspects separately although t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::60aeb1ae93c8c110dfb3a21bc33cc974
https://doi.org/10.1016/s0167-8116(97)00012-8
https://doi.org/10.1016/s0167-8116(97)00012-8
A method for profit maximization is derived when households are selected from a mailing list for a direct mail campaign. The decisions taken by the household are whether to respond and, in the case of response, the quantity of response. Both aspects
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3ae43cd0cb663c3c3ff5c1d354f2f852
http://irs.ub.rug.nl/ppn/162988389
http://irs.ub.rug.nl/ppn/162988389
