Zobrazeno 1 - 10
of 178
pro vyhledávání: '"Herstein, Ram"'
Publikováno v:
In Long Range Planning February 2024 57(1)
Publikováno v:
Journal of International Consumer Marketing; May/Jun2024, Vol. 36 Issue 3, p279-296, 18p
Publikováno v:
International Journal of Emerging Markets, 2019, Vol. 14, Issue 5, pp. 916-943.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJOEM-06-2018-0292
Autor:
Herstein, Ram
The main objective of this research is to investigate the most vital issue in the realm of branding - what makes a brand powerful, from the perspective of brand image. This concept has yet to gain due recognition as relatively little recent original
Externí odkaz:
http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.568351
Publikováno v:
In Tourism Management December 2018 69:285-296
Publikováno v:
In Journal of Business Research May 2018 86:344-355
Publikováno v:
MIR: Management International Review, 2017 Jan 01. 57(3), 441-471.
Externí odkaz:
https://www.jstor.org/stable/44985720
Publikováno v:
International Marketing Review, 2017, Vol. 34, Issue 4, pp. 559-578.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-05-2014-0188
Publikováno v:
In Journal of Business Research May 2016 69(5):1851-1856
Publikováno v:
In Journal of World Business July 2015 50(3):454-464