Zobrazeno 1 - 10
of 119
pro vyhledávání: '"Herbert Woratschek"'
Autor:
Jan Schönberner, Herbert Woratschek
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 24:259-277
PurposeIn marketing research, it is widely acknowledged that customer engagement leads to higher reputation, lower costs and increased revenues for firms. However, there are still open questions on how sport sponsorship can drive customer engagement.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a9cc7bf136f0c34a603c151b1aa6f3d3
https://doi.org/10.1108/ijsms-05-2022-0098
https://doi.org/10.1108/ijsms-05-2022-0098
Publikováno v:
Journal of Sport Management. 36:534-547
Network approaches in sport management are mainly guided by the logic of sport products, where firms produce value that is used-up by consumers. This logic neglects the collaborative nature of sport. On the contrary, the logic of value co-creation pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17d67affa78e0f524c46e9a7c452e7a4
https://doi.org/10.1123/jsm.2021-0056
https://doi.org/10.1123/jsm.2021-0056
Publikováno v:
Industrial Marketing Management. 100:19-35
There is a growing body of research into market shaping, the process whereby the deliberate actions of market actors create or transform market systems. However, extant studies focus primarily on individual actors who shape markets for economic advan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b413283a37df52cf7175b7936d835f10
https://doi.org/10.1016/j.indmarman.2021.10.014
https://doi.org/10.1016/j.indmarman.2021.10.014
Publikováno v:
Sport, Business and Management: An International Journal. 11:575-597
PurposeIn this paper, Fantasy Sports (Hereafter FS) is conceptually classified as a concept of gamification for professional sport leagues. From a sporting perspective, FS is often criticized because such online activities may be at the expense of ph
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ebb37b7bcc9a5abad01127e696c49a7d
https://doi.org/10.1108/sbm-08-2020-0080
https://doi.org/10.1108/sbm-08-2020-0080
Publikováno v:
Perspectives: Policy and Practice in Higher Education. 25:144-150
The importance placed on student engagement strategies within higher education (HE) and the emphasis on sophisticated and expensive polices by universities has been well documented. In an increasingly competitive marketplace, the main aim of such res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::10981732b8332ceabac8cd734564a0be
https://doi.org/10.1080/13603108.2021.1946446
https://doi.org/10.1080/13603108.2021.1946446
Publikováno v:
Health Services Management Research. :095148482311720
Healthcare professionals’ innovative work behavior (IWB) plays a key role in the development and implementation of innovative solutions in hospitals. However, relevant antecedents of IWB have not been fully captured to date. This study empirically
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7eb753f51c429c3de2ab5a81c7bb450a
https://doi.org/10.1177/09514848231172073
https://doi.org/10.1177/09514848231172073
Publikováno v:
Sport Management Review. 24:204-225
Despite companies spending billions of dollars on sport sponsorship every year, little is known about how sponsoring companies make sponsorship decisions. Sponsors are expected to enter into sponsorship agreements strategically, so as to achieve corp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef887da733d7e677a6c10beaba411607
https://doi.org/10.1016/j.smr.2020.07.001
https://doi.org/10.1016/j.smr.2020.07.001
Publikováno v:
Journal of Business Research. 125:630-642
As social purpose organizations (SPOs) feature dual economic and social goals, contemporary research is beginning to grasp the importance of value creation being shared amongst network actors. However, how an SPO's business model can fully leverage t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::28dd9964ccb5b9c007de31c29ff92e30
https://doi.org/10.1016/j.jbusres.2020.01.069
https://doi.org/10.1016/j.jbusres.2020.01.069
Publikováno v:
Journal of Creative Industries and Cultural Studies. 7:22-57
The aim of this research was to explain the importance of sport in the use of digital media services on mobile devices. Relevant factors related to mobile TV usage were identified and the strength of their influence was analyzed to show that sport is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::62884ca4201a7c3ab464eb506915ef91
https://doi.org/10.56140/jocis-v7-2
https://doi.org/10.56140/jocis-v7-2
Autor:
Herbert Woratschek, Michael Pfahl, Norm O’Reilly, Markus Buser, B. David Ridpath, Tim Ströbel
Publikováno v:
Sport Management Education Journal. 14:119-128
Scholars forecast that globalization will require sport managers to have competencies in international business. Sport, due to its global nature, has become an international business, leading to sport management programs at postsecondary institutions
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9ea7d6e63eb6da7fdffb2ecdc994f67d
https://doi.org/10.1123/smej.2019-0047
https://doi.org/10.1123/smej.2019-0047