Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Hera Anam"'
Autor:
Hera Anam, Rafia Faiz
Publikováno v:
Journal of Management and Research, Vol 3, Iss 1 (2016)
The purpose of this study is to examine brand loyalty in Pakistan. This is in relation to investigating the relationship between brand attachment, surprise, customer brand engagement and customer satisfaction with customer delight. This innovative st
Externí odkaz:
https://doaj.org/article/e9a45b8f5d004f4d8ebc4b08a1d7873d
Publikováno v:
Journal of Management and Research. 3:1-28
The purpose of this study is to examine brand loyalty in Pakistan. This is in relation to investigating the relationship between brand attachment, surprise, customer brand engagement and customer satisfaction with customer delight. This innovative st