Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Hepola, Janne"'
Publikováno v:
In Journal of Retailing and Consumer Services November 2020 57
Publikováno v:
Journal of Product & Brand Management, 2017, Vol. 26, Issue 3, pp. 282-293.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2016-1348
Autor:
Leppäniemi, Matti, Hepola, Janne
Asiakkaiden osallistuminen on elintärkeää yrityksen menestymisen kannalta, ja niin tutkijat kuin liikkeenjohtajatkin ovat erittäin kiinnostuneita tästä modernin markkinoinnin ja viestinnän ilmiöstä. Kyseessä on kuitenkin haastava käsite, e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1222::92fd2f74b04735a3e4b46f194d4e2138
http://urn.fi/URN:NBN:fi:jyu-201912185419
http://urn.fi/URN:NBN:fi:jyu-201912185419
Autor:
Hepola, Janne
The Internet has become increasingly important for companies in recent years. However, online environment possesses many challenges for both managers and researchers. Moreover, it is not until recently engagement concept has begun to emerge in the ma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1222::5c9c6adcba087da589ee27ad2ca6e104
http://urn.fi/URN:NBN:fi:jyu-201510063314
http://urn.fi/URN:NBN:fi:jyu-201510063314
Publikováno v:
Scopus-Elsevier
University of Jyväskylä
University of Jyväskylä
This study tests the effects of users’ self-congruence and personal innovativeness on consumer engagement in the context of mobile banking (m-banking) and mobile payment (m-payment) applications. In addition, it examines the effects of engagement a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::00ef0cec1f6933efcc06c15e2c3a0e77
http://www.scopus.com/inward/record.url?eid=2-s2.0-85019462106&partnerID=MN8TOARS
http://www.scopus.com/inward/record.url?eid=2-s2.0-85019462106&partnerID=MN8TOARS