Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Henry Yu Xie"'
Publikováno v:
Multinational Business Review. 26:173-192
Purpose Strategic positioning of foreign firms in a host market is vital for their success. By integrating the resource partitioning theory and the resource-based view, this study aims to investigate foreign firms’ strategic positioning (i.e. their
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68ecd367a347d969ef230ef9f696f8ca
https://doi.org/10.1108/mbr-08-2017-0060
https://doi.org/10.1108/mbr-08-2017-0060
Publikováno v:
Journal of Management Policy & Practice. 2017, Vol. 18 Issue 4, p67-78. 12p.
Autor:
Kwon, Ik-Whan G.1 kwoni@slu.edu, Henry Yu Xie
Publikováno v:
Health Marketing Quarterly. 2003, Vol. 21 Issue 1/2, p5-27. 23p.
Autor:
Henry Yu Xie, David J. Boggs
Publikováno v:
Marketing Intelligence & Planning. 24:347-364
PurposeTo build a conceptual framework for the development of branding strategy from the pint of view of a Western firm entering a market in a developing economy.Design/methodology/approachAn extensive literature review brings together two research s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7247f181ce3e9a8ca68574579ad5db73
https://doi.org/10.1108/02634500610672099
https://doi.org/10.1108/02634500610672099
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319118444
This paper presents a new comprehensive model of cross-cultural consumer behavior, combining research from international marketing, consumer behavior, and international consumer research.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f7625549b9f51448ac060a454621c561
https://doi.org/10.1007/978-3-319-11845-1_60
https://doi.org/10.1007/978-3-319-11845-1_60
Autor:
Ik-Whan G. Kwon, Henry Yu Xie
Publikováno v:
Health marketing quarterly. 21(1-2)
Internet use by physicians has played a vital role in medical practices for many years. A number of related studies have emerged to examine the impact of Internet use on medical practice. However, there is yet to be a comprehensive study on the impac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1eacbb000b0cfbce601548e6757d4528
https://pubmed.ncbi.nlm.nih.gov/15271630
https://pubmed.ncbi.nlm.nih.gov/15271630
Publikováno v:
AMA Winter Academic Conference Proceedings. 2005, Vol. 16, p298-299. 2p.