Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Henry Xie"'
Autor:
Henry Xie, Yu1 (AUTHOR) xiey@cofc.edu, Suh, Taewon2 (AUTHOR) ts21@txstate.edu, Kwon, Ik-WhanG.3 (AUTHOR) kwoni@slu.edu
Publikováno v:
Journal of Marketing Management. Aug2010, Vol. 26 Issue 9-10, p858-877. 20p. 1 Diagram, 2 Charts.
Autor:
Henry Xie, Yu
Publikováno v:
Journal of Product & Brand Management, 2008, Vol. 17, Issue 4, pp. 235-243.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/10610420810887581
Publikováno v:
Cross Cultural & Strategic Management. 25:70-95
Purpose Scholarly research provides few insights into how integrating the western values of individualism and low power distance with the eastern values of collectivism and high power distance may influence cross-cultural conflict management. Followi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6136f66859099cd29b459e369e2ce7f
https://doi.org/10.1108/ccsm-10-2016-0187
https://doi.org/10.1108/ccsm-10-2016-0187
Publikováno v:
Journal of International Finance and Economics. 15:37-48
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a17b69999885ef04258c7369c88b3b02
https://doi.org/10.18374/jife-15-4.4
https://doi.org/10.18374/jife-15-4.4
Autor:
Yu Henry Xie, Taewon Suh
Publikováno v:
Journal of International Entrepreneurship. 12:207-229
It is documented in the literature that resource deficiency constitutes a barrier to firms’ internationalization. However, small- and medium-sized firms' (SMEs) perceptual barriers to internationalization have received little attention. By highligh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a6c06bfbe2deb6fe9539363b01954c4f
https://doi.org/10.1007/s10843-014-0121-9
https://doi.org/10.1007/s10843-014-0121-9
Autor:
Yu Henry Xie
Publikováno v:
Journal of Marketing Theory and Practice. 20:105-118
The body of literature on brand extensions has extensively focused on consumers' evaluation and perceived fit of brand extensions. Yet little attention has been given to the internal and external strategic factors of foreign firms that affect brand e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::67baf8fc733272f44ccd24c5681722fb
https://doi.org/10.2753/mtp1069-6679200107
https://doi.org/10.2753/mtp1069-6679200107
Publikováno v:
International Business Review. 20:477-490
The post-entry strategic positioning in a host market is important for MNEs’ success, as firms must position properly in the marketplace to gain competitive advantage. However, little attention has been paid to firms’ strategic positioning in mar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::788c2faca28c581bac96fc8afc4362f7
https://doi.org/10.1016/j.ibusrev.2010.09.005
https://doi.org/10.1016/j.ibusrev.2010.09.005
Publikováno v:
Journal of Marketing Management. 26:858-877
Despite a body of literature on specific asset investments, the extant literature falls short of exploring the magnitude and symmetry of specific asset investments in supplier–buyer relationships. This paper builds on prior research to identify and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::492d76452062c236879106ccf6012b24
https://doi.org/10.1080/02672570903441488
https://doi.org/10.1080/02672570903441488
Autor:
Yu Henry Xie, Lyn S. Amine
Publikováno v:
Global Business and Organizational Excellence. 29:61-78
Chinese privately owned, small and medium-sized enterprises (SMEs) are rapidly internationalizing, yet little research has been reported about how these entrepreneurs manage decisions during internationalization. This study investigates how social ne
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3aa4aea7cd711bae54036e12c7d8803
https://doi.org/10.1002/joe.20299
https://doi.org/10.1002/joe.20299
Autor:
Yu Henry Xie
Publikováno v:
Journal of Product & Brand Management. 17:235-243
PurposeThis paper attempts to examine the relationship between consumer innovativeness and consumers' acceptance of brand extensions.Design/methodology/approachThis is a conceptual paper that builds upon the extant literature of consumer innovativene
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ecd03ed5970ed65596cec1a3f3c36ddb
https://doi.org/10.1108/10610420810887581
https://doi.org/10.1108/10610420810887581