Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Henry Wear"'
Publikováno v:
Sport Marketing Quarterly. 31
A recent cause-related marketing (CRM) trend for sport organizations has been to adopt a service dog that they will train and showcase through social media and at team events. This phenomenon is unique as these teams are utilizing the dog as a brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a35a02e3e58d1f4f87e4741f31323b48
https://doi.org/10.32731/smq.314.1222.02
https://doi.org/10.32731/smq.314.1222.02
Publikováno v:
European Sport Management Quarterly. 23:745-766
Research examining demonstration effects has been criticized for being atheoretical and lacking evidence of any behavioral effect. Drawing from dual-process decision-making models, the purpose of t...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::00a1fad05240e28b105c71895082d537
https://doi.org/10.1080/16184742.2021.1927132
https://doi.org/10.1080/16184742.2021.1927132
Autor:
Bob Heere, Henry Wear
Publikováno v:
Journal of Sport Management. 34:475-487
The role of brand associations and team identity in the sport management literature has received significant attention; however, there exists opportunities to investigate the way they impact one another over time. The authors examined the development
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::63ccc0a72010991587c82b1f7f8838e8
https://doi.org/10.1123/jsm.2018-0204
https://doi.org/10.1123/jsm.2018-0204
Publikováno v:
Sport Management Review. 23:428-442
• No branded imagery utilized by children younger than age 7.• Adult brand associations such as success and logo found in child drawings.• Adult brand associations like acceptance and community pri...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::986327ac2823b181e22c98c2bf991f16
https://doi.org/10.1016/j.smr.2019.07.003
https://doi.org/10.1016/j.smr.2019.07.003
Publikováno v:
Communication & Sport. 9:625-645
The use of hashtags has become an important strategy in digital marketing, anchoring online conversations. The conversations stemming from the use of hashtags can comprise both meaningful dialogue between users and brands, and one-off spontaneous sen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d76b8e1d40371b63ccf1e05197e975c
https://doi.org/10.1177/2167479519878676
https://doi.org/10.1177/2167479519878676
Publikováno v:
Managing Sport and Leisure. 24:275-293
Purpose: The purpose of this study was to analyze user engagement from within the Twitter community of professional sport organizations (i.e., social media networks).Design: Utilizing Affinio, a cl...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f74fc0757cdcf05e460264fdd251874c
https://doi.org/10.1080/23750472.2019.1630665
https://doi.org/10.1080/23750472.2019.1630665
Publikováno v:
Sport in Society
In this paper, we examine the implications of sport stadiums closures during the COVID-19 global pandemic. The paper looks at the impact of sport stadium closures from three perspectives: The indiv...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::be5b0aebd0d806d703560da88b3ddf23
Publikováno v:
Journal of Sport Management. 32:257-271
To better understand the intangible impacts on host communities of major sport events, the psychic income of local residents was examined. In addition, social anchor theory was applied to potentially better explain the lasting intangible benefits of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1cd75621718c5b9ac1ac167b5ac58b69
https://doi.org/10.1123/jsm.2016-0170
https://doi.org/10.1123/jsm.2016-0170
Publikováno v:
Journal of Global Sport Management. 3:302-320
Increasingly, sport management scholars have been examining sport fans and teams through a brand community lens, where fans are viewed as a community of identified consumers. However, there remains...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff68c0e4f6750b7de33c32c9103ee06d
https://doi.org/10.1080/24704067.2018.1432990
https://doi.org/10.1080/24704067.2018.1432990
Autor:
Juan Luis Paramio Salcines, Xiaoyang Xing, Inge Derom, Bob Heere, Masayuki Yoshida, Adam Jones, Henry Wear, Tim Breitbarth
The purpose of this study is to examine how effective the international promotion of a sport event is on changing the destination image prior to the event if the sport event lacks global popularity. The authors conducted a quasi-experimental posttest
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::59c056d5780c71de6e8366be25b40973
https://biblio.vub.ac.be/vubir/inducing-destination-images-among-international-audiences-the-differing-effects-of-promoting-sport-events-on-the-destination-image-of-a-city-around-the-world(635c52b1-3b9f-4389-ad8c-893aaed4f230).html
https://biblio.vub.ac.be/vubir/inducing-destination-images-among-international-audiences-the-differing-effects-of-promoting-sport-events-on-the-destination-image-of-a-city-around-the-world(635c52b1-3b9f-4389-ad8c-893aaed4f230).html
