Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Henry B. Balfanz"'
Autor:
Laura Lowe, Henry B. Balfanz
Publikováno v:
Journal of Business Case Studies (JBCS). 15:1-12
Most family owned small businesses are so concerned about keeping the doors open on a daily basis that not a lot of time is spent on researching their customer satisfaction. As well, funds for such marketing research are often limited. Trying to keep
Autor:
Henry B. Balfanz
Publikováno v:
Journal of Business Case Studies (JBCS). 14:17-22
Radio has been a part of the American advertising landscape since the 1920s. Many threats to the industry have been thwarted by the strength and effectiveness of the medium. Prior to the deregulation of the industry in the 1990s and the technological
Autor:
Henry B. Balfanz
Publikováno v:
Journal of Business Case Studies (JBCS). 13:115-122
Founder of BRICKK, a fitness lounge, Kathy Pavlik was determined to create a friendly, healthy, non-intimidating atmosphere where clients would feel welcome. Pavlik believes ‘fear’ causes many people to begin then quit working out. Inspired by he
Autor:
Brittany Verran, Henry B. Balfanz
Publikováno v:
Journal of Business Case Studies (JBCS). 11:35-40
This is a case about a couple who met in college, eventually reconnected and married years later, and returned to the general area of where they met to own and operate a small town Michigan car dealership. Both have much experience in the automotive
Publikováno v:
Journal of Business Case Studies (JBCS). 8:397-408
Autor:
Gary J. Brunswick, Henry B. Balfanz
Publikováno v:
Journal of Business Case Studies (JBCS). 9:301
This is a case about an entrepreneur who has spent his entire life riding, fixing, and selling bicycles. While the business is a family business, there is little doubt that it revolves around the owner and his reputation as not only a smart businessm