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pro vyhledávání: '"Henrik Sievers"'
The concept of market orientation (MO) has received widespread attention within the literature on marketing, strategy, and innovation during past decades. More recent debate has given rise to two conceptually distinct MO perspectives—market driving
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d4780ff3798476b7522ff8c04d0bc138
https://hdl.handle.net/11475/27196
https://hdl.handle.net/11475/27196
Autor:
Henrik Sievers
Publikováno v:
Global Marketing Conference Proceeding.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1f918b4c8e55e729a79a33f136aba1e
https://doi.org/10.15444/gmc2014.07.07.03
https://doi.org/10.15444/gmc2014.07.07.03
Publikováno v:
Aalto University
Studies on new product development (NPD) have largely focused on finding antecedents for successful NPD. Various external and internal factors have been suggested as driving NPD success. Specifically, NPD research stream is focused on examining the i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::caef8f89aa8908652651d662faa0c4c5
https://doi.org/10.5465/ambpp.2013.15803abstract
https://doi.org/10.5465/ambpp.2013.15803abstract