Investigating manufacturing companies value co-creation approaches during servitization

Autor: Troels Christian Korsgaard Andersen, René Chester Goduscheit, Demet Kizil, Henrik Blach, Andrew Hoff, Jørgen Rasmussen, Gunnar Kramp, Troels Behrenthz Andersen

Publikováno v: Aarhus University
Andersen, T C, Goduscheit, R C, Kizil, D, Blach, H, Hoff, A, Rasmussen, J, Kramp, G & Andersen, T B 2021, Investigating manufacturing companies value co-creation approaches during servitization . in Proceedings of the 22nd International CINet Conference . Continuous Innovation Network, pp. 17-33, 22nd CINet conference, 13/09/2021 .

Despite the increased use and interest of digital technologies in manufacturing companies’ pursuit of servitization in creating new service offerings, little is known about how value co-creation is approached across business boundaries. Using the v

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