Customer Value Types Predicting Consumer Behavior at Dutch Grocery Retailers

Autor: Henriëtte Keur, Janjaap Semeijn, Kim Janssens, Wim Lambrechts

Publikováno v: Behavioral Sciences, Vol 10, Iss 127, p 127 (2020)
Behavioral Sciences
Behavioral sciences, 10(8):127, 1-19. MDPI AG
Janssens, K, Lambrechts, W, Keur, H & Semeijn, J 2020, ' Customer Value Types Predicting Consumer Behavior at Dutch Grocery Retailers ', Behavioral sciences, vol. 10, no. 8, 127, pp. 1-19 . https://doi.org/10.3390/bs10080127
Behavioral sciences, 10(8):127. Multidisciplinary Digital Publishing Institute (MDPI)
Volume 10
Issue 8

The purpose of this paper is to profile three grocery retail formats (non-discounter, soft discounter, and hard discounter) in the Netherlands using Holbrook&rsquo
s value types. These value types are linked to three consumer behavior outcomes,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::28a99c2df879ec1221631e0a284b9be2
https://www.mdpi.com/2076-328X/10/8/127

Customer Value Types Predicting Consumer Behavior at Dutch Grocery Retailers.

Autor: Janssens, Kim¹ (AUTHOR) kim.janssens@ou.nl, Lambrechts, Wim¹ (AUTHOR), Keur, Henriëtte¹ (AUTHOR), Semeijn, Janjaap¹ (AUTHOR)

Publikováno v: Behavioral Sciences (2076-328X). Aug2020, Vol. 10 Issue 8, p127-127. 1p.