Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Hennings, Nadine"'
Autor:
Ganassali Stéphane, Cerchiello Paola, Hennings Nadine, Kuster Ines, Moscarola Jean, Rodrígues Santos Carmen, Siebels Astrid, Vila Natalia, Zucchella Antonella
Publikováno v:
Micro & Macro Marketing. (1):71-92
This paper aims at studying the homogeneity of the young European consuming patterns. Designed for both educational and research objectives, the study is based on a simplified model of young people purchasing behaviour, including decision determinant
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::36ced4c6f25a2837e43908bf8348932e
https://www.rivisteweb.it/download/article/10.1431/26678
https://www.rivisteweb.it/download/article/10.1431/26678
Autor:
Donvito, Raffaele, Aiello, Gaetano, Godey, Bruno, Pederzoli, Daniele, Wiedmann, Klaus-Peter, Hennings, Nadine, Klarmann, Christiane, Chan, Priscilla, Halliburton, Chris, Tsuchiya, Junji, Koyama, Taro, Skorobogatykh, Irina Ivanovna, Weitz, Bart, Oh, Hyunjoo, Ewing, Mike, Newton, Joshua, Lee, Yuri, Fei, Li, Chen, Cindy Rong
Publikováno v:
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing; 2016, p295-304, 10p