Second Conference on Political Marketing: Judge Institute of Management Studies, University of Cambridge 27-29 March 1996.

Autor: Henneberg, Stephan C. M.¹

Publikováno v: Journal of Marketing Management. Nov96, Vol. 12 Issue 8, p777-783. 7p.

Political market orientation and strategic party postures: Some hypotheses regarding profiles and relationship strengths

Autor: Ormrod, Robert P., Henneberg, Stephan C. M.

Publikováno v: Ormrod, R P & Henneberg, S C M 2007, Political market orientation and strategic party postures: Some hypotheses regarding profiles and relationship strengths . in Ikke angivet . University of Masaryk, 1st CEE Political Marketing Conference, Brno, Czech Republic, 06/06/2007 .

Recently, the areas of strategic political marketing as well as political market orientation have been the subject of several conceptual articles (e.g., Henneberg 2006a; O'Cass 1996; Ormrod 2005, 2007). These have laid the theoretical foundations for

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pure_au_____::a5ead964dd983b3ee54e77c4c2087244
https://pure.au.dk/portal/da/publications/political-market-orientation-and-strategic-party-postures-some-hypotheses-regarding-profiles-and-relationship-strengths(190ee7f0-4bea-11dc-8dd9-000ea68e967b).html

Explaining the relationships between attitudinal and behavioural aspects of political market orientation

Autor: Ormrod, Robert P., Henneberg, Stephan C. M.

Publikováno v: Ormrod, R P & Henneberg, S C M 2007, ' Explaining the relationships between attitudinal and behavioural aspects of political market orientation ' Paper presented at, Bucharest, Romania, 19/04/2007-21/04/2007, .

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pure_au_____::8346f116c497c0f7e4860e9654c42ab1
https://pure.au.dk/portal/da/publications/explaining-the-relationships-between-attitudinal-and-behavioural-aspects-of-political-market-orientation(8dfdf9f0-5493-11dc-8dd9-000ea68e967b).html

'Are you thinking what we're thinking?' or 'Are we thinking what you're thinking?' An exploratory analysis of the market orientation of UK parties in 2005

Autor: Ormrod, Robert P., Henneberg, Stephan C. M.

Publikováno v: Ormrod, R P & Henneberg, S C M 2006, 'Are you thinking what we're thinking?' or 'Are we thinking what you're thinking?' An exploratory analysis of the market orientation of UK parties in 2005 . in D G Lilleker, N A Jackson & R Scullion (eds), The Marketing of Political Parties : Political Marketing at the 2005 British General Election . Manchester University Press, Manchester, pp. 31-58 .

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pure_au_____::ee31ef112e1290822a932b59120e7f78
https://pure.au.dk/portal/da/publications/are-you-thinking-what-were-thinking-or-are-we-thinking-what-youre-thinking-an-exploratory-analysis-of-the-market-orientation-of-uk-parties-in-2005(54e4d3f0-c708-11db-85b6-000ea68e967b).html

Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy.

Autor: Ormrod, Robert P.¹, Henneberg, Stephan C. M.²

Publikováno v: Journal of Political Marketing. 2010, Vol. 9 Issue 4, p294-313. 20p.