Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Henna Jyrinki"'
Publikováno v:
Young Consumers. 13:188-198
PurposeThe purpose of this paper is to identify which consumption practices young adults regard as necessary. Recently, necessity consumption has not attracted the interest of consumer researchers, even though it serves as an important concept for st
Autor:
Henna Jyrinki, Pirjo Laaksonen
Publikováno v:
International Journal of Management Cases. 14:411-420
Autor:
Henna Jyrinki
Publikováno v:
International Journal of Consumer Studies. 36:114-120
The objective of this paper was to analyse how pet-related consumption can be connected to consumer identity construction. This objective is based on the idea that consumers use symbolic meanings from possessions to construct and communicate their id