Zobrazeno 1 - 10
of 34
pro vyhledávání: '"Helmefalk, Miralem"'
Autor:
Helmefalk, Miralem
While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sen
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69018
Publikováno v:
Journal of Product & Brand Management, 2021, Vol. 31, Issue 4, pp. 606-621.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-03-2020-2795
Title How do sensory cues and trust affect the customer experience?, A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry Author Miralem Hasanovic Tutor Soniya Billore Examiner Sarah Philipson Cour
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26082
The purpose of this study is to investigate and analyze the marketing in Swedish politics. To clarify and compare the Swedish politics to traditional and commercial marketing strategies is not always simple but at the same time we must understand tha
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13536
Autor:
Helmefalk, Miralem
Publikováno v:
Journal of Consumer Marketing, 2019, Vol. 36, Issue 2, pp. 253-263.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-10-2017-2392
Publikováno v:
Journal of Product & Brand Management, 2018, Vol. 27, Issue 5, pp. 498-513.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-07-2017-1520
Autor:
Helmefalk, Miralem, Berndt, Adele
Publikováno v:
International Journal of Retail & Distribution Management, 2018, Vol. 46, Issue 11/12, pp. 1077-1091.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-03-2018-0057
Autor:
Helmefalk, Miralem, Hultén, Bertil
Publikováno v:
In Journal of Retailing and Consumer Services September 2017 38:1-11
Akademický článek
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Autor:
Helmefalk, Miralem
Publikováno v:
International Journal of Retail & Distribution Management, 2016, Vol. 44, Issue 9, pp. 956-972.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-03-2016-0035