Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Heleneze Lues"'
Autor:
Kirsty-Lee Sharp, Heleneze Lues, Rita Klonaridis, Marko Van Deventer, Re-an Müller, Ephrem Redda
Publikováno v:
International Review of Management and Marketing, Vol 14, Iss 4 (2024)
The purpose of this study was to explore the factors that influence consumers’ attitudes towards digital communications within the South African banking industry by validating a six-factor model and determining the influence of entertainment, invas
Externí odkaz:
https://doaj.org/article/775bd9d3ca544a3d9258d044fbca925f
Autor:
M. Van Deventer, Heleneze Lues
Publikováno v:
Journal of Contemporary Management. 16:255-271
Autor:
Heleneze Lues, Marko van Deventer
Publikováno v:
Proceedings of the 8th Business & Management Conference, Venice.
In South Africa, an increasing number of Generation Y students register at higher education institutions on an annual basis. This rising number, coupled with university websites being a primary source of information and a basis for creating instituti