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pro vyhledávání: '"Helena Pongoh"'
Publikováno v:
International Review of Management and Marketing, Vol 14, Iss 6 (2024)
This study examines how the four dimensions of brand gestalt—story, sensescape, servicescape, and stakeholders—influence customer satisfaction and loyalty within a telecommunication company context. The research employed a descriptive quantitativ
Externí odkaz:
https://doaj.org/article/7018b2a4ec874752a01edd716c9f5396
