Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Helen Thompson-Whiteside"'
Publikováno v:
Psychology & Marketing. 39:634-646
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5cf2421a4d3a42201968b7819b3f79d9
https://doi.org/10.1002/mar.21612
https://doi.org/10.1002/mar.21612
Publikováno v:
Thompson-Whiteside, H, Turnbull, S & Fletcher-Brown, J 2020, ' How women in the UAE enact entrepreneurial identities to build legitimacy ', International Small Business Journal . < https://journals.sagepub.com/home/isb >
This article examines how women enact an entrepreneurial identity as a means to secure legitimacy for their entrepreneurial activity. Using a netnographic analysis of media interviews with women in the United Arab Emirates (UAE), we identify how wome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e2751f114c1ea3850c3e6a09c2869c73
https://doi.org/10.1177/0266242620979138
https://doi.org/10.1177/0266242620979138
Publikováno v:
Journal of Business Research. 162:113800
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4d0a67889ef49f0f9271143290acc13
https://doi.org/10.1016/j.jbusres.2023.113800
https://doi.org/10.1016/j.jbusres.2023.113800
Publikováno v:
Journal of Marketing Management. 37:117-143
In the wake of #MeToo, the ad industry is coming to terms with its own issues of sexual harassment. We therefore explore the institutional work of actors who are constrained by these gendered insti...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0469859d9cf4b87ad2b2f5dbc7cec2fe
https://doi.org/10.1080/0267257x.2020.1869060
https://doi.org/10.1080/0267257x.2020.1869060
Autor:
Helen Thompson-Whiteside
Publikováno v:
Business Horizons. 63:597-606
The increased visibility of gender issues in society has inspired a trend among marketing companies: female empowerment. Marketers are working with clients and developing advertising that advocates equality for female consumers. Yet, despite this tre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44a759ddbaf31dd8287179d45bfdb4cf
https://doi.org/10.1016/j.bushor.2020.05.003
https://doi.org/10.1016/j.bushor.2020.05.003
Autor:
Helen Thompson-Whiteside
Publikováno v:
Advances in Advertising Research (Vol. XI) ISBN: 9783658322007
Advertising still has a gender problem. Practitioners such as Kevin Roberts, the executive chairman of Saatchi and Saatchi, might argue that the debate about gender is “over” and chief creative officer of MandC, and Justin Tindall may well claim
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf5a581079314d4efbd106735f064f09
https://doi.org/10.1007/978-3-658-32201-4_15
https://doi.org/10.1007/978-3-658-32201-4_15
Publikováno v:
Thompson-Whiteside, H, Turnbull, S & Howe-Walsh, L 2020, ' Advertising: should creative women be expected to ‘fake it?’ ', Journal of Marketing Management . https://doi.org/10.1080/0267257X.2019.1707704
Gender imbalance in the advertising industry remains a cause for concern. A lack of senior women hinders advertising’s ability to reflect diversity in society, leading some to question whether the industry is now fit for purpose. Why do so few wome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5c081a17a5469c93afed19ba06c6d7c7
https://researchportal.port.ac.uk/ws/files/18101186/Should_advertising_women_be_expected_to_fake_it_REVISED.pdf
https://researchportal.port.ac.uk/ws/files/18101186/Should_advertising_women_be_expected_to_fake_it_REVISED.pdf
Publikováno v:
Thompson-Whiteside, H, Turnbull, S & Howe-Walsh, L 2018, ' Developing an authentic personal brand using impression management behaviours : exploring female entrepreneurs’ experiences ', Qualitative Market Research . https://doi.org/10.1108/QMR-01-2017-0007
Purpose The purpose of this paper is to provide insight into how female entrepreneurs develop and communicate an authentic personal brand. The authors examine the entrepreneurial marketing (EM) activities undertaken by female entrepreneurs and identi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::35742e46da3ad72b4b298bcb36e7e667
https://researchportal.port.ac.uk/ws/files/8008287/THOMPSON_WHITESIDE_2017_cright_QMR_Developing_an_Authentic_Personal_Brand_using_Impression_Management_Behaviours.pdf
https://researchportal.port.ac.uk/ws/files/8008287/THOMPSON_WHITESIDE_2017_cright_QMR_Developing_an_Authentic_Personal_Brand_using_Impression_Management_Behaviours.pdf
Publikováno v:
Winter, E & Thompson-Whiteside, H 2017, ' Location, location, location : does place provide the opportunity for differentiation for universities? ', Journal of Marketing for Higher Education, vol. 27, no. 2, pp. 233-250 . https://doi.org/10.1080/08841241.2017.1377798
The fiercely competitive HE market has led HEIs to invest significant resources in building a distinct identity. An HEI’s location forms an inherent part of its identity and the uniqueness of location offers an opportunity to differentiate. However
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3573077d1846f5071ee3b526a0b70776
https://researchportal.port.ac.uk/portal/en/publications/location-location-location(0040a703-15c3-4166-91d9-716604a0031c).html
https://researchportal.port.ac.uk/portal/en/publications/location-location-location(0040a703-15c3-4166-91d9-716604a0031c).html