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pro vyhledávání: '"Heinhuis, Dick"'
Autor:
Heinhuis, Dick
Most organizations have innovated their distribution strategy and adopted a multichannel strategy. The success of this strategy depends to a large extent on the adoption of new channels by the consumer. This research aims to build a model that explai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::24bd20f79d0ba69b2393b8fb0dcf0177
https://dare.uva.nl/personal/pure/en/publications/modeling-customer-behavior-in-multichannel-service-distribution-a-rational-approach(25d018e4-dae7-4640-b5e9-fa7fd5c37323).html
https://dare.uva.nl/personal/pure/en/publications/modeling-customer-behavior-in-multichannel-service-distribution-a-rational-approach(25d018e4-dae7-4640-b5e9-fa7fd5c37323).html
Autor:
Heinhuis, Dick, de Vries, Erik J.
Publikováno v:
Enterprise Applications & Services in the Finance Industry; 2009, p47-63, 17p
