Zobrazeno 1 - 10
of 722
pro vyhledávání: '"Heiner Evanschitzky"'
Autor:
Arun Sharma, Heiner Evanschitzky
Publikováno v:
Journal of Business & Industrial Marketing, 2016, Vol. 31, Issue 2, pp. 174-182.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBIM-11-2014-0234
Publikováno v:
Journal of Business Research. 164:113886
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b49096095c31783ffa4fa789d45a767
https://doi.org/10.1016/j.jbusres.2023.113886
https://doi.org/10.1016/j.jbusres.2023.113886
Publikováno v:
Journal of Service Management Research. 6:104-117
Interactivity is an important feature of retail websites. Some research suggests that interactivity can be increased by implementing additional features while other studies point to the fact that “objective” interactivity - as measured by the mer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d96ac0063069bddf47b9bdcb25d9272
https://doi.org/10.5771/2511-8676-2022-2-104
https://doi.org/10.5771/2511-8676-2022-2-104
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8fde4740759422a9065681c60910ec26
https://doi.org/10.1007/978-3-031-24687-6_91
https://doi.org/10.1007/978-3-031-24687-6_91
Publikováno v:
Marketing Letters. 33:293-310
The extant retail research has placed much emphasis on understanding customer switching and the concept of switching costs (SCs). However, the empirical evidence is inconclusive with respect to the moderating role of SCs in general and relational swi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::75c6ee16a414858ec7de0c0f7b5847c7
https://doi.org/10.1007/s11002-021-09590-8
https://doi.org/10.1007/s11002-021-09590-8
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Customer needs in service settings are idiosyncratic. Responding to these unique needs requires frontline employees to be creative. Little research looks at the drivers of service employee creativity. We aim to fill that void by assessing two potenti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5577e87834e4c30a6e418b9f7149786f
https://doi.org/10.1016/j.jbusres.2020.10.055
https://doi.org/10.1016/j.jbusres.2020.10.055
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7614a4e725d48d135e330a402cd91b3
https://doi.org/10.1007/978-3-030-95346-1_138
https://doi.org/10.1007/978-3-030-95346-1_138
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::66dfebc530c7eb8915364751777bd7c3
https://doi.org/10.1007/978-3-030-89883-0_135
https://doi.org/10.1007/978-3-030-89883-0_135
Publikováno v:
Schaarschmidt, M, Walsh, G & Evanschitzky, H 2021, ' Hybrid Offerings Sales Capability: Conceptualization, Scale Development and Validation ', British Journal of Management . https://doi.org/10.1111/1467-8551.12527
Manufacturing-oriented firms increasingly shift from transaction-focused to value-focused selling, and gain competitive advantages by selling innovative product–service bundles, known as hybrid offerings. The key purpose of this research is to deve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::81c7bedcce21c1b922b48dcd5639eb8b
https://doi.org/10.1111/1467-8551.12527
https://doi.org/10.1111/1467-8551.12527
Publikováno v:
Logkizidou, M, Bottomley, P, Angell, R & Evanschitzky, H 2018, ' Why Museological Merchandise Displays Enhance Luxury Product Evaluations : An Extended Art Infusion Effect ', Journal of Retailing, vol. 95, no. 1, pp. 67-82 . https://doi.org/10.1016/j.jretai.2018.11.001
As retailers are increasingly turning to museum and art gallery inspired techniques for displaying luxury products (museological display formats), we investigate whether such staging elicits more favorable product evaluations. Providing an extension
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::19fe4b3498c3cac2168f260db745aed2
https://doi.org/10.1016/j.jretai.2018.11.001
https://doi.org/10.1016/j.jretai.2018.11.001