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Publikováno v:
Frontiers in Psychology, Vol 5 (2014)
In an attempt to discover new possibilities for advertising in uncluttered environments marketers have recently begun using ambient advertising in, for instance, bars and pubs. However, advertising in such licensed premises have to deal with the fact
Externí odkaz:
https://doaj.org/article/b1b14477a548490b8bf0c0869c3ebc40
Publikováno v:
Frontiers in Psychology, Vol 5 (2014)
Frontiers in Psychology
Orquin, J L, Jeppesen, H B, Scholderer, J & Haugtvedt, C 2014, ' Attention to advertising and memory for brands under alcohol intoxication ', Frontiers in Psychology, vol. 5, no. March, 212 . https://doi.org/10.3389/fpsyg.2014.00212
Frontiers in Psychology
Orquin, J L, Jeppesen, H B, Scholderer, J & Haugtvedt, C 2014, ' Attention to advertising and memory for brands under alcohol intoxication ', Frontiers in Psychology, vol. 5, no. March, 212 . https://doi.org/10.3389/fpsyg.2014.00212
In an attempt to discover new possibilities for advertising in uncluttered environments marketers have recently begun using ambient advertising in, for instance, bars and pubs. However, advertising in such licensed premises have to deal with the fact